A Brazilian Story.....
It's been a few good years now since the miracle worker that is the Brazilian blow-dry, the most exciting thing since the hair-dryer, was on everyone's lips...and heads! Then of course came the whole media HOOha over the ingredient: Formaldehyde and everyone went FORMA-MENTAL! - clients would be asking what was the percentage, if it had any, or worried how dangerous it was if they had it done already....were they gonna drop down and die!?! - basically scaremongering at it's best - which I always find this country excels at beyond any other European country! So as everyone was worrying over those formaldehyde fumes (which let's face it - it is the hair stylist that really needed to worry about breathing them in , rather than the client - hot air rises ...remember?) the EU throws in an acceptable maximum amount of formaldehyde in the product itself which was of course a lot less than the original ones that made it to our shores - and everyone was ready to breath...